Do You Want to Keep Your Customers Forever? - Joseph B. Pine, Don Peppers & Martha Rogers

Do You Want to Keep Your Customers Forever?

By Joseph B. Pine, Don Peppers & Martha Rogers

  • Release Date: 2010-03-01
  • Genre: Management & Leadership
Our rating: 5/5 stars

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Do You Want to Keep Your Customers Forever? by Joseph B. Pine, Don Peppers & Martha Rogers epub - ebook - audiobook

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This classic article shows how to make mass customization and efficient and personal marketing work by putting the producer and consumer in a "learning relationship." Over time, this ongoing relationship allows your company to meet a customer's changing needs over time. Furthermore, as your company develops learning relationships with its customers, it should be able to retain their business virtually forever.

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