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Byline: SHAMSUL GHANI The post-crisis corporate world stands totally altered. A number of pre-crisis icons have been cut to size during the financial upheaval of 2007-09. KV Kamath, chairman ICICI Bank says: "We used to admire GE hugely, but today even great firms like GE and Microsoft face big challenges. I'm struggling to think of any firm I truly admire today. All the global banks we admired are now in difficulties." Steve Tappin and Andrew Cave who have interviewed 200 leading executives of the post-crisis corporate world write in their book The New Secrets of CEOs: "It is not yet clear who the new corporate icons will be, but it is likely they will need to be more nuanced, respecting elements of leading western and eastern businesses alike... Equally for some CEOs the dominant facet of the economic reset remains the divergence of the world economy into Eastern and Western economies and their very different growth rates."